Sponsorships are a great way to raise money for specific projects that can increase your access to new markets, attract press coverage and increase social media reach.
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For social media and social PR to work you need to be consistent, need to schedule regular time in your diary and commit to this time.
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LinkedIn is known to be a social network designed for career and business professionals to connect with others, but there are also opportunities for fashion brands on the platform.
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FSVP will return to London on 13th April with an exciting new venue and a brand new format.
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The buzzword at the end of 2021 was metaverse and we saw a huge number of fashion brands move into this new world. But do you know what the metaverse is and are you ready to join?
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As the pandemic continued through 2021, it became clear that greater sustainability in the fashion industry is essential. Across the industry there was a greater commitment to working together to make real change and set the agenda to achieve goals.
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The last thing any small business needs is excess inventory, as it is dead money sitting there taking up room in your business. You need to clear it out – but how can you do it without damaging your brands’ credibility.
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For a business to be successful you have to earn the trust of your customers. Without trust, they will not make a purchase in the first place, never mind become a loyal customer.
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If you have studied fashion design then you may have some understanding of the lingo – but for many people, when you first start working in the industry it feels like everyone is speaking a different language.
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Bigger isn’t always better when it comes to working with influencers. Whilst the popular big names may seem to offer the largest potential audience reach, smaller accounts like micro or nano influencers often have more sway than their big-name peers.
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Everywhere in the press at the moment are discussions about renting fashion, and many emerging labels are now considering if this could be an additional service they offer.
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A recent Vogue business article discussed how luxury fashion retailers, brands and analysts weigh the consequences of an industry shift towards online concessions and consignments — the marketplace model.
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Creative England understands the needs of creative businesses. They know how difficult it is to access finance from traditional sources and that in order to take your business to the next stage, you need a cash injection to make your growth plans a reality.
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Tagging your products in your posts, make it easier for people to shop your products. Here are the steps to get started tagging your products.
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It takes a village to raise a child – and a brand!! So as a business you should always be on the look out for potential partners and collaborators. This is particularly important for your creative team that you need to work on to create content, look book shoots and product imagery.
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In today’s digital world, getting rave reviews and positive word of mouth is very important currency for your brand. If customers rave about your products or the great experience they received, then they will draw in other customers to your brand.
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After a difficult year with limited opportunities to network and socialise, it is now time to start braving the world again. Socialising and networking is really good for the mental health of business owners and during the pandemic we had to sacrifice this essential part of both our social and business lives.
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The budget for a start-up fashion business is usually going to be too tight in the beginning to take on additional people. However, there will be a point in the future when you have to consider taking on staff members as an investment rather than just a cost.
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Unless you have been locked up in a dark room with no online access – then you can’t have missed all the many discussions in the fashion industry about NFTs. But do you actually understand what they are? The term blockchain has been around for a long time, but now most conversations talk about NFTs instead, which is causing some confusion.
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