At Start Your Own Fashion Label we are passionate about supporting emerging fashion labels. Our aim is to provide you with high value information, resources, knowledge and connections to help you build a successful, healthy business. We believe that with the right information and connections, you can improve the chances of your start-up fashion brand surviving and then drive your brand awareness and increase your sales.

Start Your Own Fashion Label was set up by fashion entrepreneur Alison Lowe MBE, who is renowned worldwide for her practical, realistic approach to running a fashion business. Awarded an MBE for Services to the Fashion Industry in HRH The Queen’s Birthday Honours 2017, she was also nominated and awarded as one of the Maserati 100 for 2016 for the support she gives the next generation of entrepreneurs. Alison has a true understanding of the issues of running a fashion label, gained from supporting 2000+ brands over the past 20 years. Alison founded Felicities, a successful fashion incubator in London, which supports start-up fashion brands as they launch in to the international market.

Alison acts as a consultant to brands across the globe from start-ups to established businesses and also lectures on several business courses at London College of Fashion, creating courses for the college up to and including MSc level. She has acted as a consultant to international training providers that were developing fashion programmes and has created a masterclass programme that she delivers around the world at international fashion weeks, universities and fashion schools.

Alison’s passion for supporting more start up fashion brands around the world and providing them with the right tools and resources as they need them, led her to develop Start Your Own Fashion Label.