Things To Include In Your Sponsorship Pitch

Sponsorships are a great way to raise money for specific projects that can increase your access to new markets, attract press coverage and increase social media reach. Sponsorship is about creating projects that have mutual benefits for all involved. Sponsorship can be secured for events, fashion shows, fashion films and installations. It is possible to raise sponsorship from several companies towards one project. For example, for a fashion event, you could get sponsorship from a venue and brands for the goody bags but also cash sponsorship from a corporate partner in return for access and promotion at the event. Sponsorships can be a great way to build brand presence and position a brand with complementary products and services, but it is important to understand the real value each party is getting to make sure it makes sense for everyone involved.

To improve your sponsorship pitch:

• Write a short and catchy subject line.

• Include a direct link to your website and Instagram

• Include your qualitative stats including engagement rate, monthly views, audience demographics

• List the top 3 brands you’ve worked with, or successes you have achieved – giving details of the results achieved

• Be authentic – include genuine compliments or reviews to make your pitch stand out.

• Your opening email should be as short and concise as possible and needs to just grab their attention

• Use bullet points and bold lettering to direct to the most important elements. More than likely your email isn’t going to be read all the way through; it’s going to be scanned.