In creating the collection Matty Bovan spent six months researching the Pendle Witch Trials of 1612, obsessively reading about the Lancastrian massacre against mysticism, becoming consumed by folklore and myth. Stating “I’m skeptical about magic, of course, which in many ways makes it all the more fascinating.”
In an earlier blog post I gave you explanations of some of the terms you will see on your Google Analytics dashboard and in this post, I will explain which pieces of data will be valuable for you to keep track of as your website grows.
In business, there are 4 areas you must not neglect. Start Your Own Fashion Label can help you develop these areas and work with you to solve the issues that are holding your business back from achieving success!
When people start up their own label they usually over estimate the number of sales they will make in the first couple of years – when in reality in the first year most start up labels make no sales at all.
We are thrilled to be joined by the talented Ross Pollard, Fashion Editor, industry commentator and founder of the acclaimed FashionWorked Awards who has agreed to share his views of PR for start-up brands.
With changing consumer demands, brands now need to consider what is the best way to offer your customer the experience they want so that they keep coming back. Discover our top tips help you offer your customers a personal experience that builds the relationship and gets them coming back to buy again.
We are thrilled to have the talented designer Charli Cohen join us to share her views on Fashion’s New Uprising. Charli, under her eponymous label Charli Cohen, creates technical-wear, born out of a need for evolved clothing and progression within the fashion industry.
The right press coverage can really help raise awareness of your brand, make you more visible to customers and create demand for your product – so every day you should spend a few minutes working on your press strategy.
Starting and running your own fashion label will really show what you’re made of - as it will exhaust you, frustrate you, and make you want to give up on a regular basis. As a designer, you have to work harder, push your creativity further, achieve more and be the biggest star on the fashion scene.
If you are sending monthly or even weekly newsletters then you need to ensure your customers will open them. You cannot keep sending emails that just ask people to buy your product over and over again, as this is more likely to make them unsubscribe rather than buy.
Many start up fashion brands spend all their time focussing on fashion editors and writers when they could be achieving more success by working with stylists. But how can you get noticed by fashion stylists when you are up against renowned brands with big budgets and name recognition?
The only way to wrap up London Fashion Week is with the highly anticipated ON|OFF Presents show. Now in its 16th year, Lee Lapthorne continues to be an inspiration and industry leader who has discovered the brightest and best fashion talent in the UK.
Whilst it is a waste of time writing a complex and lengthy business plan, it is of great value to have a document that sets out your basic aims, one that you can regularly review to see what goals you’ve reached or missed, what challenges you have won or lost, and give you an opportunity to celebrate your growth and achievements.
Roberta Einer combines her fascination for fabric development with her love of travel to create a collection that evolves the maximalist embellishments for which she’s known for her debut catwalk show at London Fashion Week.
Mother of Pearl is a luxury womenswear brand that celebrates individuality and authenticity. Based in East London, the brand takes an often humorous approach to print and design; masculine silhouettes fused with luxe fabrications and feminine detailing define its DNA.
The Fashion Scout collaborative showcase ‘Ones to Watch’ is instrumental in raising the profile of emerging design talent globally. One of the first places to see the very best in new UK and international design talent, Ones to Watch provides a catwalk showcase for the brightest emerging designers.