How to Start Your Own Fashion Label
by Alison Lowe MBE

How To Start Your Own Fashion Label is the definitive guide for anyone considering starting a fashion brand.


This incredible book shares the realities of the fashion industry, shows you how to be successful, and teaches you how to avoid the common mistakes that many start-up brands make.

Covering all elements of starting a label, Alison’s tips will help you:

  • Develop an effective strategy for launching your label;

  • Consider new marketing activities, to identify and engage with your customer;

  • Build a direct to consumer sales strategy that generates income while you build your brand;

  • Manage the finances of your business and raise money to support your growth, through sponsorship and crowdfunding rather than investment;

  • Effectively grow your business, by managing the design and manufacturing process to ensure financial success.


This book gives you a unique insider view of the fashion industry for a start-up brand, from one of the industry’s leading personalities.

Awarded an MBE for Services to the Fashion Industry by HRH The Queen in 2017, Alison has built a reputation over the past 16 years as one of the leading supporters of emerging fashion. She is passionate about supporting creative talent and is renowned for her practical, realistic approach to running a creative business, Alison owns two fashion support agencies, and acts as a consultant to brands across the globe – from start-ups to established fashion businesses. She also lectures at universities across the world.

Alison has a wealth of experience, offering truly helpful, hands-on, practical advice for start-up labels and also for more established brands who are looking to re-strategise and evolve in a rapidly changing industry.
— Charli Cohen
I fondly refer to Ali Lowe as my fairy godmother. Every single piece of advice she’s given me has been of enormous benefit. She’s saved me some expensive mistakes and taught me to think creatively to spot new opportunities. I would be lost without her guidance and I am forever grateful for her steadfast support for young, emerging brands like mine
— Audrey Migot-Adholla, Yala Jewellery.