by Alison Lowe MBE
This incredible book shares the realities of the fashion industry, shows you how to be successful, and teaches you how to avoid the common mistakes that many start-up brands make.
Covering all elements of starting a label, Alison’s tips will help you:
Develop an effective strategy for launching your label;
Consider new marketing activities, to identify and engage with your customer;
Build a direct to consumer sales strategy that generates income while you build your brand;
Manage the finances of your business and raise money to support your growth, through sponsorship and crowdfunding rather than investment;
Effectively grow your business, by managing the design and manufacturing process to ensure financial success.