Filtered by Category: Expert Advice

Don't just sell; build relationships!

With changing consumer demands, brands now need to consider what is the best way to offer your customer the experience they want so that they keep coming back. Discover our top tips help you offer your customers a personal experience that builds the relationship and gets them coming back to buy again.

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The stress REALLY can get to you!

Starting and running your own fashion label will really show what you’re made of - as it will exhaust you, frustrate you, and make you want to give up on a regular basis. As a designer, you have to work harder, push your creativity further, achieve more and be the biggest star on the fashion scene.

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Making friends with Fashion Stylists

Many start up fashion brands spend all their time focussing on fashion editors and writers when they could be achieving more success by working with stylists. But how can you get noticed by fashion stylists when you are up against renowned brands with big budgets and name recognition?

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Why You Need a Business Plan!

Whilst it is a waste of time writing a complex and lengthy business plan, it is of great value to have a document that sets out your basic aims, one that you can regularly review to see what goals you’ve reached or missed, what challenges you have won or lost, and give you an opportunity to celebrate your growth and achievements.

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It's not personal; It's just business!

I know a lot of designers when they start their own fashion label take everything personally. But the real honest truth is – none of this is personal. It is just business. It is really important that you try to take the emotion out of business issues.

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Bad Habits That Rob Our Time

Do you ever get to the end of the day and wonder why you haven’t completed even half the things on your to-do list? It is really easy to get caught up in a hundred and one mundane things that rob us each day of precious time – time that we could be using to find new customers, grow our business or build relationships with press and buyers. 

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