Vogue Business Future Edit - Start Up brands prioritising ethical values and tech innovation

“Vogue Business Future Edit - the brands and start-ups shaking up the fashion industry of tomorrow prioritised ethical values and tech innovation in 2021. In 2021 the fashion industry was at a crossroads, primed for change by the pandemic and increased demand for ethical business practices. Start-ups and emerging brands were at the forefront, driving the industry to rethink how things are done.

This year, Vogue Business launched The Future Edit, a weekly newsletter profiling innovative entrepreneurs and start-ups to uncover their disruptive strategies, the challenges they’re overcoming and how they differentiate themselves across growing markets. As ever, tech innovation is front of mind for the industry, from virtual reality and artificial intelligence to data analytics. However, innovation isn’t restricted to just tech: disruptive brands and start-ups are prioritising people and the planet as they scale. It marks a shift towards responsible business strategies and more direct ownership over sales, supply chain and customer relationships.”

Many of the brands that the Vogue Business Future Edit featured were less interested in scaling to compete with megabrands. Maintaining responsible growth and connecting with communities, many young brands are scaling at a slow but steady pace to ensure their employees are treated fairly, they don’t overproduce and product quality is maintained. As young consumers become increasingly concerned by the ethics behind labour practices and production methods, brands that prioritise strong values over rapid growth are looking more appealing.

Read the full article on Vogue Business https://bit.ly/3qLcv4O