Review your product categories to meet customer need

Although the economy is currently in a poor state and fashion has been hit in some areas with declining sales – recent research by the British Retail Consortium and KPMG has shown that in some areas fashion sales are stronger. The most noticeable increase in fashion sales came in occasion wear as customers are embracing the opportunities to travel, attend social events, and go to weddings, baby showers, etc. again.

A brand needs to ensure they are creating products in categories that will generate sales, and also target their promotions to match their product with customer needs.