PR is crucial to keep your brand top of mind

Every day in the news we hear scary stories about the state of the economy and as customers start to feel the pinch, brands are understandably worried about how they can make sales. With all brands feeling the same and rushing to promote their products, a start-up brand needs to consider how it can stand out from the crowd.

A start-up brand has a unique position to stand out and capture the customer, and it is their smallness that is one of their greatest sales points. Customers are becoming more conscious about what they buy and where they buy from and your start-up offers a much more interesting story than the bigger brands that are just selling products.

So PR is crucial in this process - as you need to get your story out there and become top of mind to those customers who are looking at spending their money in a more careful way. Your small brand story is also more compelling to the ,press, who are also looking to feature brands and brand owners who have something new and different to say.

Make your brand more visible by looking for PR opportunities everywhere – national and international magazines and newspapers, but also local press, radio, local news stations, TV, podcasts, Instagram lives etc. All these PR approaches will help you shout out about your brand.