As the Fashion Week circus comes to an end and the relentless Instagram catwalk show posts slow down, it is time to reflect on the purpose and value of emerging fashion labels participating in the main four fashion weeks.

The AW18 season saw more emerging labels take part than ever before, however my belief is that many had unrealistic expectations of what they would achieve from their catwalk shows, presentations or exhibition stands in the designer showrooms and trade shows.

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