Tip: To TikTok or not?

Many of us initially dismissed TikTok as just a silly video meme-sharing app, but it is becoming a serious contender in the social media marketing sphere.

Over the past couple of months, thought-leaders from every industry have jumped on the TikTok bandwagon. While it is still in its early stages and not yet equipped with the tools needed to drive leads, brands are effectively using TikTok to build brand awareness and interact on a more personal level with their audience.

With the constantly changing algorithms on other platforms, marketers must stop trying to appeal to the algorithm at the cost of authentic interactions. TikTok offers a different approach and allows brands to connect with their audience with fun, value-driven content that focuses less on generating leads and more on creating connections.