How To Start Your Own Fashion Label: The Definitive Guide
by Alison Lowe MBE
This incredible book shares the realities of the fashion industry, shows you how to be successful, and teaches you how to avoid the common mistakes that many start-up brands make.
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“This book is excellent. Meeting Alison has meant that I have been able to form a more coherent and sensible business plan to start a brand. Rather than worry about superficial details this book explains why it is important to invest in the less fun aspects which will serve the business.
Through cutting out the needless excess and glamour, Alison makes sure that you know the detail is in the plan for the investors, customers and employees to see and have confidence in. A brand is a business first and that is what is key here.”
“I refer to Alison’s book as the bible in my household. It answers every question you can think of regarding starting your own fashion business. Extremely helpful and easy to understand, I recommend this book to any of my friends who are looking to start their own business fashion related or not because it covers every aspect of running a start up from finance through to social media. This book is a must have!”
“I have read a number of books on how to set up a fashion company and this is the best. It’s a more extensive, practical guide than some other books and if you need further help, Alison offers 1 to 1 consultations. She’s extremely knowledgeable and can help you build a reliable network of contacts to make your project a reality. Highly recommend both the book and consultations.”
“I first came across Alison via her book ‘How To Start Your Own Fashion Label’ recommended to me by a close friend and fellow fashion designer. I found her book extremely useful and easy to understand, especially the terminology as I don’t have a background in business.
Having everything laid out clearly and straight to the point makes me have the confidence to know I can actually run my own business. I now use it as my ‘bible’ for anything business related and couldn’t recommend it enough to people!”
Covering all elements of starting a label, Alison’s tips will help you:
Develop an effective strategy for launching your label;
Consider new marketing activities, to identify and engage with your customer;
Build a direct to consumer sales strategy that generates income while you build your brand;
Manage the finances of your business and raise money to support your growth, through sponsorship and crowdfunding rather than investment;
Effectively grow your business, by managing the design and manufacturing process to ensure financial success.
By one of the fashion industry’s leading experts
Awarded an MBE for Services to the Fashion Industry by HRH The Queen in 2017, Alison has built a reputation over the past 16 years as one of the leading supporters of emerging fashion. She is passionate about supporting creative talent and is renowned for her practical, realistic approach to running a creative business, Alison owns two fashion support agencies, and acts as a consultant to brands across the globe – from start-ups to established fashion businesses. She also lectures at universities across the world.