Social Media Scheduling

For social media and social PR to work you need to be consistent, need to schedule regular time in your diary and commit to this time. The regular time you schedule in your diary can be used to plan your social media for the following week, reach out to someone new to start building a relationship with them, connect with customers, time to brainstorm new story angles, plan your next online event, catch up with followers and also research publications and journalists to contact. You will also need a large library of images and videos to use, so you need to schedule time to generate an image bank ready to use.

Many start-up brands begin with all good intentions but then other things come along and they use the social media activity time for other jobs. Social media is crucial, as you need to be constantly in contact with your customers – this is not a job to treat lightly. The best way to manage your social media and social PR is to block out regular time in your diary and keep to it.

There are various tools and apps that you can use to help you schedule your social media to ensure that your content is consistent and cohesive, such as Hootsuite, Buffer, Preview, and many, many more. There are lots of benefits from using a social scheduling tool including:

• It saves time and stress – by taking time to plan numerous posts in one go, then you won’t need to panic every day wondering what to post next, or when you are busy on other tasks you have already scheduled the images and captions so can easily post them

• You can optimise your posts for better engagement, meaning you can ensure you post content at the right time to get more likes, comments and shares

• Your content will be more consistent – meaning your page will look more aesthetically pleasing and coherent and make more sense to your followers – giving out a much better-branded message