Selling on Wolf and Badger

Wolf & Badger was founded by brothers Henry & George Graham in 2010 with a small boutique in Notting Hill, expanding 2 years later to a second location in Mayfair. With a high global demand for independent design, Henry and George replicated the physical retail concept in an online platform, wolfandbadger.com. Since then the two London stores have transformed into a three-level, 12,000 square foot department store in Coal Drops Yard, King’s Cross collaborating with restaurant partner hicce and many more seasonal and permanent, complementary concession partners. Now stateside, with a flagship store in Soho in New York, Wolf & Badger has become a global physical and online platform, reaching millions of customers worldwide.

The store sources products from independent designers, has not sold farmed fur, or exotic skins and has been a proponent of slow fashion cycles. They have put into action a formalised framework to ensure that designers are incentivised to source and manufacture sustainably and ethically. They have done this by attributing icons to brands who have achieved a certain minimum standard across the different verticals of conscious retail and production. The W&B icons not only place good practice at the forefront of their retail model, but also ease the way for people to consume consciously.

Wolf & Badger is always seeking talented designers to join their platform. Their innovative 'serviced retail' concept provides an opportunity for independent brands to showcase and retail their premium collections direct to consumers, through a dedicated space online and in the Wolf & Badger stores in London or New York.

Designer and brands can apply on the Wolf and Badger website.