Codes of Ethics
Every business today should have a code of ethics that they operate by – these are the principles that the business will operate by. These are important codes that a business needs to not only state, but live by to ensure they are building their brand honestly and with integrity.
Generally, a code of ethics should include the six universal moral values of being trustworthy, respectful, responsible, fair, kind and good citizens. For fashion businesses, codes of ethics can be challenging with so many other elements to consider in order to ensure you are building a brand that consumers want to engage with. These can include to name a few
Body image
Fur
Cultural appropriation
Promoting over consumption
Advertising and influencers
Environmental impacts
Sweat shop labour / modern day slavery
Inclusivity, diversity and equality