Are you running out of ideas for social media content?
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An article on the British Business Bank website recently talked about how sustainability, net-zero, and reducing your start-up’s carbon footprint is an important issue for business owners.
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The organisation behind tradeshow Pure London has launched a new fashion podcast, Fashion Questions which aims “to give voice to a powerful network of fashion industry insiders”.
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French business Damart conducted a poll of 2,000 UK adults to find out more about their thoughts on sustainability.
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A new report ‘ State of Fashion Technology’ by McKinsey and The Business of Fashion outlines the areas in which the fashion industry has to act in order "maximize their technology resources."
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The (Fashion) Minority Report has launched The Hub, a learning and career development resource that helps to provide talent from diverse backgrounds with insight and guidance about how their professional skills or passions can be unlocked for a career in the fashion industry or creative sector.
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Although the economy is currently in a poor state and fashion has been hit in some areas with declining sales – recent research by the British Retail Consortium and KPMG has shown that in some areas fashion sales are stronger.
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Every day in the news we hear scary stories about the state of the economy and as customers start to feel the pinch, brands are understandably worried about how they can make sales.
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The Department for International Trade helps businesses learn how to sell abroad, find the best countries for your product and create an export plan that is right for your brand.
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Start-Up Loans and The Open University have partnered to provide a range of courses that are a rich source of vital information for anyone who’s new to being their own boss, as well as would-be business owners who are considering taking the plunge.
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As the UK government has set a national goal of being carbon neutral by 2050, there is now an urgency for all businesses to embrace greener working practices and technologies.
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The past year has seen a huge increase in the number of brands turning to gamification to reach a new customer base, as individuals are looking to high fashion to define their online personas.
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Whilst social media is a key driver for any business in any sector today, it is essential that your approach to your social media strategy meets your brands goals, missions and values.
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Your brand purpose is the reason your business exists beyond making money. It is the foundation of your brand and helps you to set goals and targets, make decisions day-to-day, and persevere through the hard times.
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“Vogue Business Future Edit - the brands and start-ups shaking up the fashion industry of tomorrow prioritised ethical values and tech innovation in 2021. In 2021 the fashion industry was at a crossroads, primed for change by the pandemic and increased demand for ethical business practices. Start-ups and emerging brands were at the forefront, driving the industry to rethink how things are done.”
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There is a lot of buzz about NFTs but how can a start-up brand use them to build a community?
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Brands often approach me for consultancy as they haven’t grown or their sales are stagnating and they want help to get them to the next level of growth. Whilst there can be many reasons why a brand isn’t growing, the area the founder often doesn’t consider is their own mindset.
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Overly staged, heavily filtered social media content has really lost its appeal with consumers.
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Pinterest is an often forgotten platform, but the platform’s 250 million users are often looking for fashion content.
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Sustainable fabrics are a really hot topic and there are lots of new developments in the field.
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