Pinterest is an often forgotten platform, but the platform’s 250 million users are often looking for fashion content. For visual brands, Pinterest can be a great channel to use as a tool for creating an online community. You can create unique boards to showcase your collections, design inspiration, and brand storytelling in a way that fits your brand identity. There are millions of Pinterest users, so you need to create a page that has a cohesive design to make it stand out, with well-planned names, themes and cover images for each board.

Like other platforms, Pinterest is now encouraging meaningful connections rather than high numbers of followers and has added a shopping feature that links pins directly to product pages on a brand’s website.