Pros and Cons of Having a Co-Founder

Many people when starting their own fashion label are scared of doing it on their own or have a friend or family member who they have created an idea with. There are pro’s and con’s of having a co-founder and there are some areas you may want to consider for your business.

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Increase your newsletter open rates

A newsletter is a very crucial part of the sales process and is the biggest driver of hits to your e-commerce site. Your newsletter doesn’t have to have loads of content, as you can spend a lot of time writing content for a small amount of people who read it, it needs to be the right content!

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Neuromarketing

It is worth taking some time to look at neuromarketing, which is the study of customer behaviour and how it affects their buying patterns. Neuromarketing is essential when marketing fashion, as consumers mostly purchase fashion product on an emotional basis. Neuromarketing uses emotional triggers to promote a brand based on the psychological traits of the target customer.

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What is Marketing

Many people confuse marketing with advertising and promotion and whilst these are two elements of marketing, there are many more elements to it. Marketing is the process of creating a business and product that appeals to a target consumer and then getting that customer to buy your product.

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Store Review - The Shop at Bluebird

I am obsessed with the new Shop at Bluebird store in Covent Garden. The store has always been a hub of creativity and is the dream store for high end luxury brands, who aspire to have their collections placed in store. They have always supported new designers and this is still an important element in the new space, allowing customers to discover newer brands alongside the well-known names.

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What is Branding?

There isn’t a clear definition for branding. Many describe it as a marketing process that creates a set of perceptions about your business. I have always liked the CEO from Amazon, Jeff Bezos’s definition, “Your brand is what people say about you when you’re not in the room.”

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Deciding on Your Brand Name

A name is for life and it can be really hard to change your brand name later, so it is important that you make the right decision at the start. People may say “It doesn’t matter it’s just a name” but it is never just a name, the success of your brand could rest on it.

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Raising finance through Sponsorship

Sponsorships are a great way to raise money for specific projects that can increase your access to new markets, attract press coverage and increase social media reach. Sponsorship is about creating projects that have mutual benefits for all involved.

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Introducing New Sustainable Fabrics

There has been a flurry of innovative and sustainable fabrics coming on to the market, offering fantastic new options for brands looking to use more sustainable textiles. These fabrics come from a range of sources and many have unusual origins.

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How to promote your Trunk Show

Trunk shows are a great way to get in front of customers and although they are usually hosted in a place where people already go, you will still need to manage some promotional activity and can’t just rely on the venue to promote the event for you.

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London Fashion Week Review – ROBERTS | WOOD

One of the highlights of the AW19 season was the ROBERTS | WOOD presentation at the ICA.  The delightful presentation saw the brand invite the audience behind the scenes into the world of their surreal studio atelier, an intimate exposure of the designer’s process and consciousness.

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London Fashion Week Review – Markus Lupfer

For the past twenty years, Markus Lupfer has wowed the fashion crowd with his unique, fun sense of fashion. Over the years the brand has evolved and AW19 marks a new chapter but one that balances innovation with continuity, making strong references to the brands roots.

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