What is Branding?

There isn’t a clear definition for branding. Many describe it as a marketing process that creates a set of perceptions about your business. I have always liked the CEO from Amazon, Jeff Bezos’s definition, “Your brand is what people say about you when you’re not in the room.”

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Deciding on Your Brand Name

A name is for life and it can be really hard to change your brand name later, so it is important that you make the right decision at the start. People may say “It doesn’t matter it’s just a name” but it is never just a name, the success of your brand could rest on it.

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Raising finance through Sponsorship

Sponsorships are a great way to raise money for specific projects that can increase your access to new markets, attract press coverage and increase social media reach. Sponsorship is about creating projects that have mutual benefits for all involved.

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Introducing New Sustainable Fabrics

There has been a flurry of innovative and sustainable fabrics coming on to the market, offering fantastic new options for brands looking to use more sustainable textiles. These fabrics come from a range of sources and many have unusual origins.

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How to promote your Trunk Show

Trunk shows are a great way to get in front of customers and although they are usually hosted in a place where people already go, you will still need to manage some promotional activity and can’t just rely on the venue to promote the event for you.

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London Fashion Week Review – ROBERTS | WOOD

One of the highlights of the AW19 season was the ROBERTS | WOOD presentation at the ICA.  The delightful presentation saw the brand invite the audience behind the scenes into the world of their surreal studio atelier, an intimate exposure of the designer’s process and consciousness.

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London Fashion Week Review – Markus Lupfer

For the past twenty years, Markus Lupfer has wowed the fashion crowd with his unique, fun sense of fashion. Over the years the brand has evolved and AW19 marks a new chapter but one that balances innovation with continuity, making strong references to the brands roots.

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London Fashion Week Review – Ryan Lo

Following on from last season’s nuptials with a knight in shining armour, comes the inevitable. New life as symbolised by three sets of models pushing traditional style, prim and proper prams courtesy of Silver Cross, the Royal family’s baby vehicle of choice.

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London Fashion Week Review – Richard Malone

Central to the designer’s practise is the creation of a set within which to stage his cast. Richard Malone’s London Fashion Week show took us to an almost-uncomfortable, nearly-bleak living room in which a family birthday party sees ‘dressing up’ interpreted across generations.

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London Fashion Week Review – Ones to Watch

The Fashion Scout showcase presented a showcase of the four winners of The Ones to Watch Award for London Fashion Week AW19; 1x1 Studio, Aurélie Fontan, Bowen Hu and Shie Lyu.

Ones to Watch winners were selected from a long list of up and coming designers. Fashion Scout’s One to Watch Award provides a unique platform for the brightest new designers, with many becoming reputable labels in the international fashion industry.

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London Fashion Week Review – i-am-chen

i-am-chen continues to bring fun and light-hearted spirit to London Fashion Week. Working with world-class technicians, designer Chen pushes the limits of state of the art knitting techniques and experiments with diverse yarns in bold and eye-catching colours.

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London Fashion Week Review – Ashish

It was party central on the Sunday evening of London Fashion Week when Ashish presented the AW19 collection “ nothing is what it seems.” There was little description or explanation of the collection as the show notes simply stated the collection name.

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