If you are looking to sell your collection through an independent boutique a trunk show could be a great way to get your foot in the door.
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In an earlier blog post I gave you explanations of some of the terms you will see on your Google Analytics dashboard and in this post, I will explain which pieces of data will be valuable for you to keep track of as your website grows.
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In an earlier blog post I wrote about the benefits of hosting a trunk show and I can’t recommend these highly enough. Here are some of the elements you need to consider when planning a trunk show.
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In business, there are 4 areas you must not neglect. Start Your Own Fashion Label can help you develop these areas and work with you to solve the issues that are holding your business back from achieving success!
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With a bit of basic understanding of what you’re looking at on a Google Analytics Dashboard, then you can use the wealth of data to improve your brand and fine-tune your marketing strategy.
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The Business of Fashion started the year with an article on the 10 trends that will define the Fashion Agenda in 2019.
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Hosting a trunk show has become the best way for start-up brands to find, meet and sell to new customers. So how do you go about hosting one?
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Trend forecasting is a billion-dollar industry but one that is often too expensive for emerging labels to participate in. So how do designers keep up-to-date with future trends?
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When people start up their own label they usually over estimate the number of sales they will make in the first couple of years – when in reality in the first year most start up labels make no sales at all.
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Designers often lurch into launching their own brands without considering the huge costs it can take to launch a fashion business.
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With changing consumer demands, brands now need to consider what is the best way to offer your customer the experience they want so that they keep coming back. Discover our top tips help you offer your customers a personal experience that builds the relationship and gets them coming back to buy again.
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The right press coverage can really help raise awareness of your brand, make you more visible to customers and create demand for your product – so every day you should spend a few minutes working on your press strategy.
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Starting and running your own fashion label will really show what you’re made of - as it will exhaust you, frustrate you, and make you want to give up on a regular basis. As a designer, you have to work harder, push your creativity further, achieve more and be the biggest star on the fashion scene.
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If you are sending monthly or even weekly newsletters then you need to ensure your customers will open them. You cannot keep sending emails that just ask people to buy your product over and over again, as this is more likely to make them unsubscribe rather than buy.
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Many start up fashion brands spend all their time focussing on fashion editors and writers when they could be achieving more success by working with stylists. But how can you get noticed by fashion stylists when you are up against renowned brands with big budgets and name recognition?
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Whilst it is a waste of time writing a complex and lengthy business plan, it is of great value to have a document that sets out your basic aims, one that you can regularly review to see what goals you’ve reached or missed, what challenges you have won or lost, and give you an opportunity to celebrate your growth and achievements.
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I know a lot of designers when they start their own fashion label take everything personally. But the real honest truth is – none of this is personal. It is just business. It is really important that you try to take the emotion out of business issues.
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Many young design students want to start their own fashion label without any idea of what that really entails. Once they start to run their own label they are often really surprised at how hard, stressful and often lonely it is.
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If you are looking to sell your collection through wholesale to international stores, then you need to create a line sheet for buyers. The line sheet is a useful tool as it captures all the information about the collection in one place.
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Do you ever get to the end of the day and wonder why you haven’t completed even half the things on your to-do list? It is really easy to get caught up in a hundred and one mundane things that rob us each day of precious time – time that we could be using to find new customers, grow our business or build relationships with press and buyers.
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