We are thrilled to have the talented designer Charli Cohen join us to share her views on Fashion’s New Uprising. Charli, under her eponymous label Charli Cohen, creates technical-wear, born out of a need for evolved clothing and progression within the fashion industry.
Read MoreThe right press coverage can really help raise awareness of your brand, make you more visible to customers and create demand for your product – so every day you should spend a few minutes working on your press strategy.
Read MoreStarting and running your own fashion label will really show what you’re made of - as it will exhaust you, frustrate you, and make you want to give up on a regular basis. As a designer, you have to work harder, push your creativity further, achieve more and be the biggest star on the fashion scene.
Read MoreIf you are sending monthly or even weekly newsletters then you need to ensure your customers will open them. You cannot keep sending emails that just ask people to buy your product over and over again, as this is more likely to make them unsubscribe rather than buy.
Read MoreMany start up fashion brands spend all their time focussing on fashion editors and writers when they could be achieving more success by working with stylists. But how can you get noticed by fashion stylists when you are up against renowned brands with big budgets and name recognition?
Read MoreThe only way to wrap up London Fashion Week is with the highly anticipated ON|OFF Presents show. Now in its 16th year, Lee Lapthorne continues to be an inspiration and industry leader who has discovered the brightest and best fashion talent in the UK.
Read MoreSteven Tai’s SS19 was a breath of fresh, floral air in the middle of London Fashion Week with a presentation in the SYOFL teams favourite store The Shop at Bluebird.
Read MoreSTARSICA presented their SS19 collection “Doctored Evidence- Be True to Yourself” at Fashion Scout during London Fashion Week.
Read MoreWhilst it is a waste of time writing a complex and lengthy business plan, it is of great value to have a document that sets out your basic aims, one that you can regularly review to see what goals you’ve reached or missed, what challenges you have won or lost, and give you an opportunity to celebrate your growth and achievements.
Read MoreRoberta Einer combines her fascination for fabric development with her love of travel to create a collection that evolves the maximalist embellishments for which she’s known for her debut catwalk show at London Fashion Week.
Read MoreFarzaneh H. Christensen combines elegance with professionalism. She creates exotic, timeless designs that vary from luxurious evening gowns to ‘on trend’ cocktail dresses.
Read MoreMother of Pearl is a luxury womenswear brand that celebrates individuality and authenticity. Based in East London, the brand takes an often humorous approach to print and design; masculine silhouettes fused with luxe fabrications and feminine detailing define its DNA.
Read MoreThe Fashion Scout collaborative showcase ‘Ones to Watch’ is instrumental in raising the profile of emerging design talent globally. One of the first places to see the very best in new UK and international design talent, Ones to Watch provides a catwalk showcase for the brightest emerging designers.
Read MoreThe A-JANE SS19 “Repetition?” collection is about exploring conflicts between the norm and the new; to discover that there is no repetition even when it appears to be repeating since it keeps repeating itself in all possible ways.
Read MoreMarta Jakubowski’s SS19 collection was inspired by her teenage memories of the Noughties, the rebellion of youth, fickleness and naivety. The collection embraced femininity, with her signature evening dresses, tailored jackets reworked with twisted and wrapped fastenings, sexy pencil skits and two pieces.
Read MoreMinki offered another optimistic, fun collection and presentation that offered a burst of colour in the London Fashion Week show space. The collection was built around contrasting fabrics such as humble cottons, seersuckers, canvases, plastic and silk twills.
Read MoreThe Paula Knorr collection dazzled at the London Fashion Week presentation at180 Strand. The German born, London based designer created a 70s disco-esque vibe to showcase her boundary pushing evening wear.
Read MoreLondon Fashion Week saw world-renowned shoe designer Jimmy Choo and his godson and jewellery designer Reggie Hung present the debut collection of jewelled shoes under their Genavant brand.
Read MoreEDELINE LEE charmed the fashion crowd with a joyful, fun dance presentation that delighted the audience. Inspired by the lives contemporary women lead and the multiple roles that they play in their lives, EDELINE LEE curated a performance piece juxtaposing the woman's vulnerable, internal persona versus her worldly, exterior facade.
Read MoreI know a lot of designers when they start their own fashion label take everything personally. But the real honest truth is – none of this is personal. It is just business. It is really important that you try to take the emotion out of business issues.
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