Filtered by Category: Expert Advice

Raising finance through Sponsorship

Sponsorships are a great way to raise money for specific projects that can increase your access to new markets, attract press coverage and increase social media reach. Sponsorship is about creating projects that have mutual benefits for all involved.

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Introducing New Sustainable Fabrics

There has been a flurry of innovative and sustainable fabrics coming on to the market, offering fantastic new options for brands looking to use more sustainable textiles. These fabrics come from a range of sources and many have unusual origins.

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How to promote your Trunk Show

Trunk shows are a great way to get in front of customers and although they are usually hosted in a place where people already go, you will still need to manage some promotional activity and can’t just rely on the venue to promote the event for you.

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Don't just sell; build relationships!

With changing consumer demands, brands now need to consider what is the best way to offer your customer the experience they want so that they keep coming back. Discover our top tips help you offer your customers a personal experience that builds the relationship and gets them coming back to buy again.

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The stress REALLY can get to you!

Starting and running your own fashion label will really show what you’re made of - as it will exhaust you, frustrate you, and make you want to give up on a regular basis. As a designer, you have to work harder, push your creativity further, achieve more and be the biggest star on the fashion scene.

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Making friends with Fashion Stylists

Many start up fashion brands spend all their time focussing on fashion editors and writers when they could be achieving more success by working with stylists. But how can you get noticed by fashion stylists when you are up against renowned brands with big budgets and name recognition?

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Why You Need a Business Plan!

Whilst it is a waste of time writing a complex and lengthy business plan, it is of great value to have a document that sets out your basic aims, one that you can regularly review to see what goals you’ve reached or missed, what challenges you have won or lost, and give you an opportunity to celebrate your growth and achievements.

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