The stress REALLY can get to you!

Expert Advice

Starting and running your own fashion label will really show what you’re made of - as it will exhaust you, frustrate you, and make you want to give up on a regular basis. As a designer, you have to work harder, push your creativity further, achieve more and be the biggest star on the fashion scene. Yet you are doing this predominantly on your own, under resourced and working to ridiculous schedules to keep up with the fashion calendar. Then after all that work, a critic can slam your work, a buyer ignores your emails and the press don’t feature you – this is much more than a job, it is personal.

The fashion industry and running a label can be very overwhelming and many designers crumble under the stress. It is therefore really important to put in place mechanisms that can help you manage the stress and stay calm under pressure.


These simple tips can help you: -

  • Instead of always focussing on what is going wrong, remember what is going right – take a few minutes to think about what you have already achieved and what problems you have already overcome

  • Use a to-do list with realistic priority tasks of what you need to achieve that day

  • Take time out – you need some time away from the business to allow your brain to process ideas, consider problems and find solutions otherwise everything gets overwhelming. So, take a few minutes away, take a walk to clear your head, or work out at the gym, try yoga and meditation, or just take a couple of minutes to take some deep breaths.

  • Work / life balance – finish the day by creating a to-do list for the next day and then you can switch off and enjoy some downtime without trying to keep everything in your head that you need to do the next day

  • Self-care – you are the business, so you need to take some time to look after yourself. Eat regularly and drink plenty of water, try to get a good night’s sleep and exercise to help relieve some stress

  • Build a supportive network that you can share your problems with and find support from others in similar situations