London Fashion Week Review – On|Off - IA London

Review

I discovered the IA LONDON brand last season and have been really impressed by both the collection which is outstanding but also the ethos of the designer.

IA LONDON is a British Avant-garde fashion brand that offers a variety of women’s and men’s garments and accessories, designed and made to the highest quality here in the UK. Founded by Cambridge-based designer and creative director Ira Avezov, she begins her design process by creating a series of hand-painted digital artworks, working directly on the pattern. These paintings become the surface of IA’s garments and define their distinctive appearance.

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The show notes tell us that for AW19, IA London is proposing to reconsider our own imminent death as another fashion event. “Making a good last impression is so important. “What will I wear to my funeral?”, “Are my lips full enough?” “Will I look young/sexy enough?” all are questions to be carefully considered while thinking about your funeral.”

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This season the artisanal collection includes unique sculpture-like pieces. Authentic artworks are digitally printed on heavy velvet, cotton twill and opaque silk. The collection included printed leggings, hijabs and silk tote bags that were all designed in-house.