London Fashion Week Review – Markus Lupfer


For the past twenty years, Markus Lupfer has wowed the fashion crowd with his unique, fun sense of fashion. Over the years the brand has evolved and AW19 marks a new chapter but one that balances innovation with continuity, making strong references to the brands roots.

This season’s collection was more reserved, opting for more mono colour looks and less embellishments.

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In the show notes Markus Lupfer explains: “Comfort aligns with style; soft layering creates an ease of dressing. Joyful, celebratory colours sum up the spirit of the collection.”

There were a few elements of the recognised Lupfer fun in the embellished arrows and flowers on the skirts and tops, and I spotted a token knit piece with a cat face draped over her shoulders. However, the new style pieces were just as covetable, chunky knitwear worn as outerwear, great duffle coats and parkers, a classically cut trench coat in a plush leopard print faux-fur.


What’s changed in the last 20 years? “An innovative twist to the Markus Lupfer handwriting and a new considered casual attitude for the modern woman.”