London Fashion Week Review - Eudon Choi


It was 9am and a grey morning on the Southbank as we headed into the shipping containers that were formed to make the show space for the Eudon Choi show – but it was totally worth the early start.

The collection ‘Erotique Voilee’ was inspired by surrealist art of Meret Oppenheim, who famously refused to be described as a ‘female’ artist as she saw no need to differentiate between male and female art, and photographer Guy Bourdin.

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This inspiration led to a collection of contrasts with strong, tailored pieces which accentuate the female form juxtaposed with soft and sensual styles in elaborate and fluid fabrics. The bursts of soft colours reflected the glamour of the 70s as well as the references to 70s silhouettes in the corduroy suits, trench coats, and oversized collars.