Raising finance through Sponsorship

Expert Advice
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Sponsorships are a great way to raise money for specific projects that can increase your access to new markets, attract press coverage and increase social media reach. Sponsorship is about creating projects that have mutual benefits for all involved.

Sponsorship can be secured for events, fashion shows, fashion films and installations. It is possible to raise sponsorship from several companies towards one project. For example, for a fashion event you could get sponsorship from a venue and brands for the goody bags but also cash sponsorship from a corporate partner in return for access and promotion at the event. Sponsorships can be a great way to build brand presence and position a brand with complimentary products and services, but it is important to understand the real value each party is getting to make sure it makes sense for everyone involved.

In order to attract sponsors you will need to learn how to develop inspirational marketing decks or proposal documents, as these are often key in opening the initial conversation. The sponsorship deck should outline the opportunity, include lots of inspirational images and detail all of the benefits that the sponsor will receive in return for their financial support.