Can you host your Trunk Show in partnership with a boutique?Expert Advice
If you are looking to sell your collection through an independent boutique a trunk show could be a great way to get your foot in the door.
It could be worth you approaching the boutique owner to see if they would consider you hosting a trunk show for an afternoon, a day or couple of days as a way of testing the market to see if their customers could be interested in your product.
The benefits to the boutique owner are that:
they don’t have to purchase your items up front
they could test a new product type or category
they can offer their customers something new
they can use the trunk show to create a buzz and drive customers in store
Prepare a small presentation for the boutique owner explaining what you can offer, about your product, the prices, the reason your product fits in the store, how you would promote the trunk show and your suggested commission or wholesale terms you are offering.
A trunk show in a boutique can be a win-win situation for both you and the store owner, if you research it and plan it carefully.