Insider secret to...building relationships with press

Expert Advice

The right press coverage can really help raise awareness of your brand, make you more visible to customers and create demand for your product – so every day you should spend a few minutes working on your press strategy.

The way to generate is press is not by bombarding journalists and editors with press releases instead it is crucial to build relationships with the press before you pitch your brand to them. It is really easy to do this now through Instagram. This is a great way to make contact and start to build a relationship with them so that when you do pitch a story they already know your name.

Insider secret

Take a couple of minutes to reach out to new press contacts, like and comment on a post from someone you already follow.