Highlights from Mercedes Benz Fashion Week - Anouki


Anouki is a Tbilisi based brand offering ready to wear clothes, shoes and accessories from head designer Anouki Areshidz. The brand opened its first store in 2013 and has had a constantly growing customer base. This season, five years since the brand first debuted, the label has had a change of direction experimenting with darker colour palettes and stronger shapes, with the sparkle coming from the accessories. The collection was inspired by the Anouki girl who is on her way to become a mature woman and the brand is offering her a covetable wardrobe for her transition.

This season Anouki took us to view their show on a real runway at the Tbilisi International Airport. With passports in hand, the fashion crowd went through security and on to a shuttle bus to an airport hangar with a Georgian Airline plane in it, on the edge of the working runway. With planes taking off alongside us during the catwalk show, the Anouki collection impressed with 80s inspired, glamourous looks that would be a great edition to any international starlets’ wardrobe.

Scroll through the below slideshow to see the brand in action